Retail in the digital age
The world of retail is changing at incredible speed due to an explosion in digital technology. Customers are better connected, better informed and more empowered than ever before.
In order to survive in today’s competitive environment, visionary retailers need to embrace technology to become digital retailers: customer focused, hyper efficient, committed to empowering staff through technology, and fully equipped to protect theirs and their customers’ valuable data.
We create digital ecosystems that enable retailers to leverage data to continually help them improve operations, serve customers better, and explore new ways of doing business.
Security – Protect your apps, infrastructure and data in a joined-up way
Keep your online and in-store systems backed up and running to ensure yours and your customers’ data is safe from malicious attacks, fraud and downtime.
LAN & WiFi – Turn your networks and WiFi into formidable engagement tools
Use in-store WiFi and other networks to understand how customers behave, tailor their in-store and offline experiences, and develop appropriate follow-up marketing activities.
Cloud & Hosting – Unleash the power of cloud-based technology and customer insight
A flexible cloud environment allows you to “power up” or “power down” operations in response to seasonal peaks and troughs, and allows new markets to be entered more easily.
Unified Communications – Connect your staff to your customers, and to each other
Integrate your customer engagement channels and empower your staff with the same level of connectivity – giving them the tools they need to access and share data while collaborating seamlessly on the customer’s behalf.
Technology in Retail: A Guide
Few business sectors have experienced such rapid, large-scale disruption as retail. And in order to thrive, retailers need to offer a customer experience that’s innovative, different and personalised.
Whether you’re looking to empower your workforce, protect your business, engage more closely with customers or improve efficiency, Daisy can help you become a successful, modern retailer.