By converging the boundaries of digital and physical retail environments, retailers are seeking new ways to serve the customer while maximising profitability and competitive advantage.
With consumer expectations and purchasing behaviours changing rapidly, the customer of today is more connected, informed and empowered than ever before. As such, retailers are being required to place customers at the heart of the business. At the same time, the role of the store is changing; becoming a key point of physical and personal engagement between the customer and a retailer’s brand.
According to industry analysts Gartner, the future of the store is underpinned by three things: ‘customisation, personalisation and collaboration’. The retail store is here to stay, but in order for it to succeed, retailers need to develop an effective IT strategy.
Surveying 100 marketing and customer experience professionals from UK retailers with more than 500 employees, this Daisy report highlights the technology focuses and challenges that retailers face over the next few years, when it comes to delivering a great in-store experience.
Download your copy of the full Daisy research below.