B2 is rolling out ?The Business Census? ? the first-ever continuous telephone survey of three million businesses to provide high-value sector exclusive lead generation for b2b blue-chips.
B2Group, a lead generation specialist, launches today in the UK, headed by a team of b2b experts including former DLG chief Jeremy Whitaker.
B2 is currently contracting with a number of partners in a wide range of industries – from telecommunications to financial services, and IT to utilities – on a sector exclusive basis. B2?s partners will benefit from having exclusive access to thousands of pre-qualified leads who, by completing The Business Census, have already given information about products and services they require.
Integrated business telecoms and data provider Daisy Group plc is working with B2 as its first fully contracted partner. Simon Esberger, Group Marketing Director at Daisy Group, said: ?Consistent with our ambitious growth plans, we are partnering with B2 Group to complement our lead generation programme, helping to drive the business? organic expansion. We have worked hard with B2 to ensure the customer acquisitions process is as smooth as possible.?
B2 is headed by a senior management team with decades of lead generation expertise. Leading the business is CEO Jeremy Whitaker, formerly of DLG and EHS Brann. Reporting to Whitaker are:
? Andrew Colwell, marketing director, previously at LBM, Energis, Trinity Mirror and Bank of Scotland
? John Robinson, special projects director, previously at CDMS and Littlewoods
? Roger Lingard, commercial director, formerly at Freedom Finance, Gillette, and Procter & Gamble
? Phil Foster, operations director, previously at LBM and Capital Bank
? Ciaran Hamilton, technology director, formerly of Primogen Solutions, Eurocall and Sema Group.
? Dave Craft, sales director, formerly of DLG and ex managing director of EHS Brann Discovery
B2 is backed by a dynamic group of entrepreneurial investors and the company has expansion plans in both the UK and international markets, with the US as its next target.
Non-executive directors include Andy Hart, formerly board director of DMGT, Diageo and Ask Jeeves, Bankhall founder and Money Extra chairman, Simon Taylor, and corporate finance specialist, Tony Ford, of Ford Campbell.
Jeremy Whitaker, CEO of B2Group, said: ?The traditional model of data-driven marketing, through list rental and cold-calling, is broken. In these tough economic times, UK businesses are looking to outsource more of the customer acquisition process to improve ROI and reduce fixed costs.
?B2Group is about to change the way our clients generate new business. Using our proprietary database, collated over the last two years from over 90 sources, we will be conducting the UK?s first-ever comprehensive telephone survey of the hard-to-reach SME sector. This exercise will enable us to deliver market leadership, and improved ROI for our chosen sector exclusive b2b partners.?