Message from Daisy Founder and Chairman Matthew Riley

We have been on quite the journey together over 20 years. I am so proud of what we have all achieved and I thank everyone who has been part of making our business what it is has grown into today. The past year has been unprecedented and affected everyone and every business personally, but I am extremely positive about the future and look forward to seeing what that holds. We know that technology evolution never stops and so our customers will never stop needing our solutions and great customer service delivered by our great people at Daisy. Thank you all again for your continued hard work and enthusiasm. I also thank all of our partners, employees, customers, and suppliers for your business and support. A very healthy and happy 2021 to you all.

Matthew Riley – Daisy Founder and Chairman

Message from Daisy Corporate Services CEO Stefni Oliver

I am incredibly proud to be celebrating Daisy’s 20th year, it is a great opportunity to look back and see how far we have come and how much we have achieved. Time really does fly when you’re having fun and working with great people is 99% of that formula! I started my Daisy journey as a fresh-faced customer services representative and since then, a lot has changed, most notably the technologies we use and how that impacts our professional and personal lives. I may have aged slightly too over the decades, but one thing that has remained the same is my ongoing drive to ensure our culture has great customer and employee experience at its heart. I am fortunate enough to be in a position where the passion and determination of our employees makes any such goal easily achievable. I look forward to our ongoing success in the years to come.

Stefni Oliver – CEO Daisy Corporate Services

Daisy… the story so far


Daisy was founded in 2001 by founder and executive chairman Matthew Riley.
In a telecoms marketplace that had historically been dominated by the nation’s incumbent provider, Daisy was established to disrupt the monopolised business market.
Targeting the often forgotten and under-resourced small business community, and bound to no single network or supplier, Daisy developed a service proposition that enabled the procurement of best-of-breed services that could be delivered on one bill.


Having founded Daisy with a handful of staff, the company experienced rapid organic growth in its first five years and was named the fastest growing technology business in the UK in the 2005 Sunday Times’ Tech Track.


In 2007 Matthew Riley was named the inaugural winner of the Bank of Scotland’s Entrepreneur Challenge and the business was awarded £5m in interest free funding, a treasure trove used to build the company further by acquisition.


In 2009 the business floated on the London Stock Exchange’s Alternative Investment Market (AIM). Daisy acquires the businesses of, or certain assets from, Vialtus, ATC, Eurotel and Redstone.

2010 – 12

Daisy expands its data and telecoms service offerings with acquisitions including the businesses of, or certain assets from, BNS, Murphx, Spiritel, Outsourcery, Telinet and Worldwide.

2013 – 14

Daisy begins to develop its IT capabilities to sell into the existing customer base with acquisitions of Netcrowd, Indecs, Layer 3 and Daisy Data Centre.


In December 2014, Daisy once again became a private company in order to embark on its next stage of growth.
Daisy acquires: Damovo UK and Phoenix IT Group.


At the end of 2016 Daisy acquires Alternative Networks plc, a strong and complementary fit with its existing business and operations, further strengthening its mobile and fixed line product and service offerings.


In June 2018 Daisy expanded its SMB Direct customer base with the acquisition of DVO2 and its SMB Indirect customer base with the acquisition of Voice Mobile, a direct EE Partner.


In 2019 whilst still retaining the benefits that come with being part of the wider Daisy Group, four independent businesses were established to better serve the needs of direct customers and indirect partners. The most significant change saw the merger of the Group’s three channel-serving businesses (formerly known as Daisy Wholesale, Daisy Distribution and Daisy Worldwide) were merged under a new brand, Digital Wholesale Solutions. The Daisy Partner Services business also began to operate independently from the rest of Daisy Group, trading as Allvotec Limited.

Some of the customers we’ve helped along the way…

Our staff and students can now get access to their email, their Twitter accounts, whatever they need – and that has quite a big impact on morale.” David Cowan, IT Manager at NHS Orkney

Daisy successfully met the college’s budgetary constraints to deliver powerful new Unified Communications (UC) applications and desktop services as well as delivering a UC platform residing within the college’s internal, secure data centre.

“We’re training drone pilots to give us digital images of areas… putting GoPro cameras on the front of trains to survey lines. It’s becoming much more of a digital environment. For us, it’s about using tools to get a better view or control of scope and scale.” Bill Price, Systems and Technology Director at Costain

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